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Lacombe Based Partnership Stocks Six Local Ponds Len Thompson Lures and Blindman Brewing Conservation Initiative Donates 2,800 Rainbow Trout In 2019, Blindman Brewing approached the owners of Len Thompson Lures with an idea. “We wanted to craft a delicious pilsner style beer that was refreshing, and appealing to the large community of anglers,” says Hans Doef of Blindman Brewing. “Len Thompson Lures has a very well known brand and was located just a couple minutes away from the brewery, and we thought there would be a great collaboration opportunity to make a Five of Diamonds beer.” Blindman’s commitment to high quality products, wide distribution and vision for the product and packaging ultimately led to the roll out of the first batch of Five of Diamonds Pilsner in the summer of 2019. But there was a catch… “Having a cold beer after a day of fishing is an essential part of a successful day of fishing for a lot of anglers,” said Brad Pallister, President of Len Thompson Lures. “However, we wanted to make this into something bigger than just a good beer. We wanted to turn it into more of a community initiative,” said Pallister. “We receive a small royalty on every can of Five of Diamonds Pilsner sold, and we are donating 100% of that royalty to conservation and outdoor related initiatives, organizations and events.” This fall, Smoky Trout Farm Limited out of Red Deer County stocked six different public ponds with a total of 2,800 Rainbow Trout funded by proceeds from Five of Diamonds Pilsner sales.  When choosing where to stock, Len Thompson Lures focused on public ponds located near urban centers in Central Alberta. Additionally, the ponds chosen had to have a higher likelihood that fish would successfully survive through the winter. Six locations were chosen and approved by the Alberta Conservation Association including the Camrose County Nature Conservation Center (Camrose, Alberta), Winchell Lake (Water Valley, Alberta), Boulder Lake (Blackfalds, Alberta), Rays Pond (Red Deer County, Alberta), Mound Red Reservoir (Wetaskiwin County, Alberta), Lacombe East Stormwater Pond (Lacombe, Alberta).
Camrose County received the largest amount of trout of these stockings. When asked about what the extra fish mean for the Centre, Camrose County Reeve Cindy Trautman laughs. “I always get quizzed as to when and whether the pond has been stocked. It’s very popular, so the more fish we have in the pond, the better the fishing! It’s wonderful for the facility, and we are so thankful to Len Thompson Lures and Blindman Brewing for their 1,000 additional fish contribution on top of the 1,500 trout put in by the County.” Blindman Brewing and Len Thompson Lures look forward to more stockings in the future while also expanding their reach to support other programs and organizations that serve and support the angling community.
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Yet, the yellow and red Five of Diamonds continues to be Len Thompson’s top seller. So much so, that we honoured the pattern by building the World's Largest Fishing Lure in Lacombe, Alberta in 2019.  Host of Fishing the Wild West TV show hosted Brad and Jess on his new podcast which launched earlier this year. Check out the episode links below as we talk about all the things including making lures, fishing, conservation and special projects. If you're interested in Wes David's personal favourite sizes and patterns watch the Gear Talk video below.
As we look back at an incredibly unprecedented and challenging year for all, we feel incredibly grateful for your support and for the good things that happened in 2020. Here's a list of 10 cool things that happened in the Len Thompson/Northern King world in 2020.
1. A special Meet & Greet
In January (before you-know-what hit) we exhibited at a show in Niagara Falls and got to meet up with Beverly Cahill – daughter of Northern King founder Pat Distafen. We’re so honoured to carry on the Northern King legacy.
2. Viral Video
Hunter Warford caught a beautiful Laker on a Len Thompson Five of Diamonds and the video went a little viral on Facebook. Seeing kids catch fish and make memories with our lures is one of the things we love most about what we do!
3. Getting our "Stock" on
With the help of Blindman Brewing, we were able to support a couple of different stocking programs. Learn more.
4. Fishing for Food Banks 2020
We launched the Fishing for Food Banks 2020 campaign and made our first $1,100 donation in May to the Lacombe Food Bank. In the end, the campaign raised over $24,000 and supported 29 communities across Canada.
5. O-fISH-ally THE WORLD'S LARGEST LURE
It’s official! Our Guinness World Record Certification application was approved and we loved seeing all of your photos with the World's Largest Lure.
6. New Road Side Attraction
We got a call requesting use of the Five of Diamonds® in another Alberta based monument installed at the Summer Village of Rochon Sands. The 8 meter Northern Pike replica can be found at Buffalo Lake, Alberta. We were honoured to be included in the project. Learn more.
7. Big THINGS SMALL TOWNS
Tamarra Canu with Big Things Small Towns visited us and shared our story of the World's Largest Lure. Check out the video.
8. FISHING & FAMILY
We went fishing! We hope you did too.
9. ROAD TRIP!!!!
We took a road trip delivering donations to 10 food banks in 9 communities over 8 days as part of the Fishing for Food Banks 2020 campaign. We recorded our adventure in a three part video series.
10. Every DAY WE HUSTLIN'
We added five new staff members to our team and made a lot of fish hooks this year. We couldn't do what we do without our incredible group of 23 in Lacombe, Alberta, Canada. Thank you again for supporting Canadian made!
1. Customized Lure Kit - SOLD OUT
Add a custom message to the middle lure in our Christmas Kit! Design the lure yourself online or contact custom@lenthompson.com for assistance. Cost: $32.99 each.
2. Merry Christmas & Season's Greetings Lures and Christmas Tree Decorations
The perfect stocking stuffer and not available in store! Enough said. Cost: $5.39 - $5.99 each
3. Book & Hook
Don't let the "Fishing with Grandpa" title fool you, this children's book speaks to each and every angler who has ever taught a child how to fish (and the kids will love it too!) Written, illustrated and printed in Canada. Cost: $19.99 each 
4. Made in Canada - Len Thompson T-shirt
Yes, we believe in supporting local too! These t-shirts are Made in Canada and decorated in house. Limited quantities available. New stock and designs are expected to launch Spring 2020. Cost: $24.99 each
5. Hats! Hats! Hats!
We have lots in stock and ready to ship. Cost: $29.99
OUR OTHER BRANDS
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