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As we look back at an incredibly unprecedented and challenging year for all, we feel incredibly grateful for your support and for the good things that happened in 2020. Here's a list of 10 cool things that happened in the Len Thompson/Northern King world in 2020.
1. A special Meet & Greet
In January (before you-know-what hit) we exhibited at a show in Niagara Falls and got to meet up with Beverly Cahill – daughter of Northern King founder Pat Distafen. We’re so honoured to carry on the Northern King legacy.
2. Viral Video
Hunter Warford caught a beautiful Laker on a Len Thompson Five of Diamonds and the video went a little viral on Facebook. Seeing kids catch fish and make memories with our lures is one of the things we love most about what we do!
3. Getting our "Stock" on
With the help of Blindman Brewing, we were able to support a couple of different stocking programs. Learn more.
4. Fishing for Food Banks 2020
We launched the Fishing for Food Banks 2020 campaign and made our first $1,100 donation in May to the Lacombe Food Bank. In the end, the campaign raised over $24,000 and supported 29 communities across Canada.
5. O-fISH-ally THE WORLD'S LARGEST LURE
It’s official! Our Guinness World Record Certification application was approved and we loved seeing all of your photos with the World's Largest Lure.
6. New Road Side Attraction
We got a call requesting use of the Five of Diamonds® in another Alberta based monument installed at the Summer Village of Rochon Sands. The 8 meter Northern Pike replica can be found at Buffalo Lake, Alberta. We were honoured to be included in the project. Learn more.
7. Big THINGS SMALL TOWNS
Tamarra Canu with Big Things Small Towns visited us and shared our story of the World's Largest Lure. Check out the video.
8. FISHING & FAMILY
We went fishing! We hope you did too.
9. ROAD TRIP!!!!
We took a road trip delivering donations to 10 food banks in 9 communities over 8 days as part of the Fishing for Food Banks 2020 campaign. We recorded our adventure in a three part video series.
10. Every DAY WE HUSTLIN'
We added five new staff members to our team and made a lot of fish hooks this year. We couldn't do what we do without our incredible group of 23 in Lacombe, Alberta, Canada. Thank you again for supporting Canadian made!
1. Customized Lure Kit - SOLD OUT
Add a custom message to the middle lure in our Christmas Kit! Design the lure yourself online or contact firstname.lastname@example.org for assistance. Cost: $32.99 each.
2. Merry Christmas & Season's Greetings Lures and Christmas Tree Decorations
The perfect stocking stuffer and not available in store! Enough said. Cost: $5.39 - $5.99 each
3. Book & Hook
Don't let the "Fishing with Grandpa" title fool you, this children's book speaks to each and every angler who has ever taught a child how to fish (and the kids will love it too!) Written, illustrated and printed in Canada. Cost: $19.99 each
4. Made in Canada - Len Thompson T-shirt
Yes, we believe in supporting local too! These t-shirts are Made in Canada and decorated in house. Limited quantities available. New stock and designs are expected to launch Spring 2020. Cost: $24.99 each
5. Hats! Hats! Hats!
We have lots in stock and ready to ship. Cost: $29.99
OUR OTHER BRANDS
Taking children out fishing requires a lot of patience but can be extremely rewarding. The look on a child’s face when they catch a fish just can’t be topped. Here are a few tips to help make your next fishing adventure a success. Happy fishing!
Getting your child excited about a fishing trip starts early. Show them fishing pictures and videos or take them to pick out a new fishing lure at the store. You can also get them involved by assigning a job. Ask them to help you re-spool your line or pack a picnic. These small steps can really help build anticipation.
Thompson-Pallister Bait Co. Ltd., manufacturers of Len Thompson Lures announce that the “World’s Largest Fishing Lure” in Lacombe, Alberta, Canada is now Guinness World Record certified.
The former Guinness World Record holder for Largest Fishing Lure is located in West, Texas, USA with a length of 15 ft 6.72 in. Lacombe’s lure measures in at 40 ft 5.25”, nearly 25 ft longer than the previous record. To break the dimensions down even further, the spoon itself is 27.5 ft long and 9.5 ft wide. The treble hook is 14 ft long and 8 ft wide. Lacombe’s lure was painted with Len Thompson’s most popular pattern, the Yellow & Red Five of Diamonds®.
The World’s Largest Fishing Lure project was tackled in partnership and with the generous support of The Lacombe Fish and Game Association, Echo Lacombe Community Grant Fund and local fabricator Comet Welding. The monument was installed in May 2019.
Officially the title is held by brother/sister Brad Pallister and Jessica (Pallister) Dew – the fourth generation owners of the Thompson-Pallister Bait Co. Ltd. The record is posted on the Guinness World Records website at https://www.guinnessworldrecords.com/world-records/largest-fishing-lure.
“This project was so special to our family, community and of course, our project partners. Although we knew the lure dimensions easily beat out the old record, it took several months for the application to be processed. We are very excited by the official approval,” Jessica comments.
The structure is located at the Len Thompson Pond in Lacombe, situated at the end of Len Thompson Drive and is visible from Highway 2A. Managed by the Lacombe Fish and Game Association, the pond’s waters are stocked annually with rainbow trout providing accessible fishing opportunities for locals and visitors of all ages.
“I hope it’s going to be a big source of pride for a lot of years – hopefully decades” Brad told reporters at the Kids Can Catch event where the lure was unveiled to the public on June 1, 2019. “If it inspires just one more person to pick up a fishing rod, take their kids out, or visit our town, we’ve done well.”
The lure was constructed in celebration of Len Thompson Lure’s 90th anniversary in business. Len Thompson started selling his lures in Abernethy, Saskatchewan in 1929. The factory has been located in Lacombe, Alberta for sixty-one years and remains proudly family owned and operated.
For more information visit www.lenthompson/worlds-largest-lure
Lake Trout prefer cold, deep waters. I recommend using a sonar to find the right location and to help determine the proper depth of setup. If downrigging is not an option, try using a trolling weight or dipsy diver to get your tackle down deeper.
I found out about NKs through Len Thompson. I love using them because they are light and have a super awesome wobble behind the downrIgger ball. Seems to drive the fish crazy! My top producing patterns in 2019 were Homeland Security, Green Goblin Glow and Orange Crush.
Scott's Trolling Set Up at ~45-85ft