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Yet, the yellow and red Five of Diamonds continues to be Len Thompson’s top seller. So much so, that we honoured the pattern by building the World's Largest Fishing Lure in Lacombe, Alberta in 2019.
Host of Fishing the Wild West TV show hosted Brad and Jess on his new podcast which launched earlier this year.
Check out the episode links below as we talk about all the things including making lures, fishing, conservation and special projects.
If you're interested in Wes David's personal favourite sizes and patterns watch the Gear Talk video below.
As we look back at an incredibly unprecedented and challenging year for all, we feel incredibly grateful for your support and for the good things that happened in 2020. Here's a list of 10 cool things that happened in the Len Thompson/Northern King world in 2020.
1. A special Meet & Greet
In January (before you-know-what hit) we exhibited at a show in Niagara Falls and got to meet up with Beverly Cahill – daughter of Northern King founder Pat Distafen. We’re so honoured to carry on the Northern King legacy.
2. Viral Video
Hunter Warford caught a beautiful Laker on a Len Thompson Five of Diamonds and the video went a little viral on Facebook. Seeing kids catch fish and make memories with our lures is one of the things we love most about what we do!
3. Getting our "Stock" on
With the help of Blindman Brewing, we were able to support a couple of different stocking programs. Learn more.
4. Fishing for Food Banks 2020
We launched the Fishing for Food Banks 2020 campaign and made our first $1,100 donation in May to the Lacombe Food Bank. In the end, the campaign raised over $24,000 and supported 29 communities across Canada.
5. O-fISH-ally THE WORLD'S LARGEST LURE
It’s official! Our Guinness World Record Certification application was approved and we loved seeing all of your photos with the World's Largest Lure.
6. New Road Side Attraction
We got a call requesting use of the Five of Diamonds® in another Alberta based monument installed at the Summer Village of Rochon Sands. The 8 meter Northern Pike replica can be found at Buffalo Lake, Alberta. We were honoured to be included in the project. Learn more.
7. Big THINGS SMALL TOWNS
Tamarra Canu with Big Things Small Towns visited us and shared our story of the World's Largest Lure. Check out the video.
8. FISHING & FAMILY
We went fishing! We hope you did too.
9. ROAD TRIP!!!!
We took a road trip delivering donations to 10 food banks in 9 communities over 8 days as part of the Fishing for Food Banks 2020 campaign. We recorded our adventure in a three part video series.
10. Every DAY WE HUSTLIN'
We added five new staff members to our team and made a lot of fish hooks this year. We couldn't do what we do without our incredible group of 23 in Lacombe, Alberta, Canada. Thank you again for supporting Canadian made!
1. Customized Lure Kit - SOLD OUT
Add a custom message to the middle lure in our Christmas Kit! Design the lure yourself online or contact email@example.com for assistance. Cost: $32.99 each.
2. Merry Christmas & Season's Greetings Lures and Christmas Tree Decorations
The perfect stocking stuffer and not available in store! Enough said. Cost: $5.39 - $5.99 each
3. Book & Hook
Don't let the "Fishing with Grandpa" title fool you, this children's book speaks to each and every angler who has ever taught a child how to fish (and the kids will love it too!) Written, illustrated and printed in Canada. Cost: $19.99 each
4. Made in Canada - Len Thompson T-shirt
Yes, we believe in supporting local too! These t-shirts are Made in Canada and decorated in house. Limited quantities available. New stock and designs are expected to launch Spring 2020. Cost: $24.99 each
5. Hats! Hats! Hats!
We have lots in stock and ready to ship. Cost: $29.99
OUR OTHER BRANDS
Taking children out fishing requires a lot of patience but can be extremely rewarding. The look on a child’s face when they catch a fish just can’t be topped. Here are a few tips to help make your next fishing adventure a success. Happy fishing!
Getting your child excited about a fishing trip starts early. Show them fishing pictures and videos or take them to pick out a new fishing lure at the store. You can also get them involved by assigning a job. Ask them to help you re-spool your line or pack a picnic. These small steps can really help build anticipation.