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When ice fishing, first ice and last ice are typically what every angler looks forward to. This is where fish are plentiful and seemingly eat whatever presentation is offered to them. When mid winter ice fishing rolls around, things slow down, fish don't seem to bite anything placed in front of them, and your catch rates go down. What if a few subtle changes to your tactics could make you more successful, all winter long?!
From 0ft to 100ft, see how the paint colours we use on our Len Thompson & Northern King Lure brands change as they move deeper underwater.
We often get asked why the Five of Diamonds(TM) pattern works so well... Here's what we have to say.
Len Thompson is known as a casting and trolling spoon that's effective for many species. However, many anglers also use spoons on the ice.
Here's your full guide to jigging Lennies with the best ice fishing tips and tricks from our Brand Ambassadors. 
Are you going fishing on a new lake or river and don’t know which lure to use? Here's a story by Henri-Vine Hétu.
The BC Fishing Addicts tackle (pun intended) Northern BC for Bull Trout. Here they share their top lure picks and an incredible video showcasing their weekend.
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Lure recommendations according to water body size and species by Richard Pallister.
According to an article researched by the Canadian Mental Health Association, "It has been proven that being in green spaces (like forests, gardens and parks) can significantly reduce cortisol (stress hormone), and raise endorphin levels and dopamine production (both of which may promote “happiness”)...
We often get asked if we can identify when a "vintage" Len Thompson was made. The best we can do is provide a ballpark by having a look at the packaging.
Taking children out fishing requires a lot of patience but can be extremely rewarding. The look on a child’s face when they catch a fish just can’t be topped. Here are a few tips to help make your next fishing adventure a success.
Did you know that Northern King lures are also made at the Len Thompson factory in Lacombe, Alberta?
Scott Bulat shares his experience chasing Lake Trout with Northern King in Alberta. 
Ladies with Lennies was a photo and video entry contest promoted in 2019. The goal of the contest was to encourage women to share their passion for angling, no matter their experience level...
Custom lure client, Jerry, shares how he converted his friend Tom into a Len Thompson believer.
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FISHING IN FIVE
Take a five minute fishing trip with us to learn a few tips and tricks from our Brand Ambassadors.
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