Since then, we have added other Five of Diamonds patterns utilizing newer paint technologies such as UV (Ultra Violet) and Super Glow. ​

Host of Fishing the Wild West TV show hosted Brad and Jess on his new podcast which launched earlier this year.

Check out the episode links below as we talk about all the things including making lures, fishing, conservation and special projects.

If you're interested in Wes David's personal favourite sizes and patterns watch the Gear Talk video below.

As we look back at an incredibly unprecedented and challenging year for all, we feel incredibly grateful for your support and for the good things that happened in 2020. Here's a list of 10 cool things that happened in the Len Thompson/Northern King world in 2020.

In January (before you-know-what hit) we exhibited at a show in Niagara Falls and got to meet up with Beverly Cahill – daughter of Northern King founder Pat Distafen.  We’re so honoured to carry on the Northern King legacy.

Hunter Warford caught a beautiful Laker on a Len Thompson Five of Diamonds and the video went a little viral on Facebook. Seeing kids catch fish and make memories with our lures is one of the things we love most about what we do!

 With the help of Blindman Brewing, we were able to support a couple of different stocking programs. Learn more.

We launched the Fishing for Food Banks 2020 campaign and made our first $1,100 donation in May to the Lacombe Food Bank. In the end, the campaign raised over $24,000 and supported 29 communities across Canada.

It’s official! Our Guinness World Record Certification application was approved and we loved seeing all of your photos with the World's Largest Lure. 

We got a call requesting use of the Five of Diamonds® in another Alberta based monument installed at the Summer Village of Rochon Sands. The 8 meter Northern Pike replica can be found at Buffalo Lake, Alberta. We were honoured to be included in the project. Learn more.

Tamarra Canu with Big Things Small Towns visited us and shared our story of the World's Largest Lure. Check out the video.

We went fishing! We hope you did too.

We took a road trip delivering donations to 10 food banks in 9 communities over 8 days as part of the Fishing for Food Banks 2020 campaign. We recorded our adventure in a three part video series. 

We added five new staff members to our team and made a lot of fish hooks this year. We couldn't do what we do without our incredible group of 23 in Lacombe, Alberta, Canada. Thank you again for supporting Canadian made! 

Start early. 

Getting your child excited about a fishing trip starts early. Show them fishing pictures and videos or take them to pick out a new fishing lure at the store. You can also get them involved by assigning a job. Ask them to help you re-spool your line or pack a picnic. These small steps can really help build anticipation.

The structure is located at the Len Thompson Pond in Lacombe, situated at the end of Len Thompson Drive and is visible from Highway 2A. Managed by the Lacombe Fish and Game Association, the pond’s waters are stocked annually with rainbow trout providing accessible fishing opportunities for locals and visitors of all ages.
 
“I hope it’s going to be a big source of pride for a lot of years – hopefully decades” Brad told reporters at the Kids Can Catch event where the lure was unveiled to the public on June 1, 2019. “If it inspires just one more person to pick up a fishing rod, take their kids out, or visit our town, we’ve done well.”
 
The lure was constructed in celebration of Len Thompson Lure’s 90th anniversary in business. Len Thompson started selling his lures in Abernethy, Saskatchewan in 1929. The factory has been located in Lacombe, Alberta for sixty-one years and remains proudly family owned and operated.
 
For more information visit www.lenthompson/worlds-largest-lure