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FOR IMMEDIATE RELEASE – February 24, 2017
Alberta Company Acquires Iconic Great Lakes Brand
Legacy Brand Len Thompson Lures Adds Northern King Lures to Portfolio
LACOMBE, ALBERTA – When Len Thompson Lures company President Brad Pallister was travelling in the Great Lakes region of North America, one brand stood out above the rest.
“Retailers and consumers throughout the region raved about the quality and dependability of Northern King Lures,” said company President Brad Pallister. “We were passively seeking an opportunity to add another great spoon brand to our exiting line, and I phoned to see if they were interested in passing the torch.”
Second generation owner, Beverly Cahill, received this call as her company was evaluating their future within the tackle industry.
“My dad, Pat Distaffen along with my mom Etta started the company in 1984. My dad had a passion for designing and manufacturing a premium quality trolling spoon that outperformed its competitors. He worked hard to make sure the lure had just the right action,” says Beverly. “Over the years, my family developed a brand name that stood for quality and success on the water. But recently my siblings and I were trying to figure out how we could take Dad’s Northern King Lure to the next level.”
The two companies spoke about mutual success for nearly a year. The Distaffen siblings agreed that to grow their dad’s brand, selling to a larger tackle manufacturer made the most sense.
“After learning more about Thompson-Pallister Bait Co, we were so confident in our choice. They are a 4th Generation family business that focuses on manufacturing premium quality products. They have good values as a company, and a great brand in Len Thompson Lures. We knew they were a great fit to help continue and grow the legacy of dad’s invention,” says Cahill.
The Pallister family was so pleased to have the opportunity at continuing on something so successful. “We understand the responsibility of ensuring this brand reaches its full potential. That is why we will be manufacturing Northern King Lures in Canada with the original die sets designed by Pat, and use high quality American components. There are many trolling spoons on the market, but few that have the proprietary die sets that are the key to the success of the product.”
Northern King Lures will officially launch at ICAST 2017 in Orlando Florida in July. However, Pallister states that consumers may have the opportunity to purchase these lures a bit sooner than the launch.
“We want to make sure we do it right the first time. We want to have the core colours that Northern King customers love, while also maintaining our core business commitments of supplying our customers quickly with the highest possible quality. If I know we can fulfill these commitments earlier than anticipated, then we will potentially explore an early release.”
About Thompson-Pallister Bait Co. Ltd: Established in 1929, Len Thompson Lures is a 4th generation family owned and operated, Canadian manufacturer. The company’s staff hand craft each of their nearly 1 million items distributed each year throughout North America from their production facility in Lacombe, Alberta, Canada.
Further information: Brad Pallister, President - 403-782-3528 - firstname.lastname@example.org
7/6/2017 07:29:44 pm
Wow this is awsome we can buy Northern King spoons again. I was under a lot of stress I fish the North Shore of Lake Superior out of Nipigon and certain colours were getting down in my spoon box. Spoons like orange antifreeze, green antifreeze and candy corn with an antifreeze back. I use both sizes of spoons as sometimes they want a smaller spoon. I mainly target salmon, steelhead and lake trout in that order. Thxs again Ken!
8/6/2017 09:11:02 am
I was extremely sad when stores in my area didn't sell northern king lures. So I did some resurch and found out the great news of the two company's. I almost did back flips to the news. I'm so excited to purchase them again.
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