The Best of 2020

As we look back at an incredibly unprecedented and challenging year for all, we feel incredibly grateful for your support and for the good things that happened in 2020. Here's a list of 10 cool things that happened in the Len Thompson/Northern King world in 2020.

1. A special Meet & Greet

In January (before you-know-what hit) we exhibited at a show in Niagara Falls and got to meet up with Beverly Cahill – daughter of Northern King founder Pat Distafen.  We’re so honoured to carry on the Northern King legacy.

2. Viral Video

Hunter Warford caught a beautiful Laker on a Len Thompson Five of Diamonds and the video went a little viral on Facebook. Seeing kids catch fish and make memories with our lures is one of the things we love most about what we do!

3. Getting our "Stock" on

 With the help of Blindman Brewing, we were able to support a couple of different stocking programs. Learn more.

4. Fishing for Food Banks 2020

We launched the Fishing for Food Banks 2020 campaign and made our first $1,100 donation in May to the Lacombe Food Bank. In the end, the campaign raised over $24,000 and supported 29 communities across Canada.

5. O-fISH-ally THE WORLD'S LARGEST LURE

It’s official! Our Guinness World Record Certification application was approved and we loved seeing all of your photos with the World's Largest Lure. 

6. New Road Side Attraction

We got a call requesting use of the Five of Diamonds® in another Alberta based monument installed at the Summer Village of Rochon Sands. The 8 meter Northern Pike replica can be found at Buffalo Lake, Alberta. We were honoured to be included in the project. Learn more.

7. Big THINGS SMALL TOWNS

Tamarra Canu with Big Things Small Towns visited us and shared our story of the World's Largest Lure. Check out the video.

8. FISHING & FAMILY

We went fishing! We hope you did too.

9. ROAD TRIP!!!!

We took a road trip delivering donations to 10 food banks in 9 communities over 8 days as part of the Fishing for Food Banks 2020 campaign. We recorded our adventure in a three part video series. 

10. Every DAY WE HUSTLIN'

We added five new staff members to our team and made a lot of fish hooks this year. We couldn't do what we do without our incredible group of 23 in Lacombe, Alberta, Canada. Thank you again for supporting Canadian made!