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Last year, we put together “The Best of 2020” to look back at a few of the great things that happened in 2020 (despite the turmoil).
We have had some major disruptions the last few weeks, so have decided February is the new January. We wanted to take a moment to appreciate a few of the positives in 2021. It was a quiet year on the public eye front, but very busy in the factory. Here are 10 cool things that happened in the Len Thompson world last year...
1. We grew our team and keep pumping out your favourite Canadian made lures each day.
We now employ 33 staff at our factory in Lacombe, Alberta, Canada. Check out this special moment when we hit over 100,000 lures made in the month of April.
2. Fishing for Food Banks launched for a second year with a new set of limited edition patterns. We raised $16,840 and supported 35 communities across Canada. Learn more.
3. We landed in the Guinness BOOK of World Records for 2022! Does that make it extra official?
We had no idea the World's Largest Fishing Lure was being featured until after the book was published. It was an awesome surprise! If you come across a copy, flip to page 99.
4. Speaking of the World's Largest Fishing Lure, Leroy & Leroy visited Lacombe and their video got over one MILLION views on TikTok.*
*We are still not on TikTok. Do you think we should be?
5. Jess caught her first Laker (on a Northern King). A special thank you to Scott Bulat for the adventure on Cold Lake, Alberta.
6. We helped stock ponds in partnership with Blindman Brewing.
7. Speaking of ponds… the Lacombe Fish & Game Association's Kids Can Catch Day was a success! This event, hosted at the Len Thompson Pond in Lacombe, is our favourite family activity each year. It had been cancelled in 2020 so it felt extra amazing seeing so many people out stocking fish with the help of Smoky Trout Farm.
8. We created special edition Silver Salmon Challenge Lures which helped raise $2000 for the Metro East Anglers. The MEA operates the Ringwood Fish Culture Station where the main focus is the rearing and marking of the entire Ontario production of Chinook Salmon for Lake Ontario.
9. Ellie (5 years old) caught her first fish!
This may have been the most exciting news of the year... Brad and Rachel’s daughter Ellie spent many hours exploring local trout ponds this summer with her Dad. She landed her very first solo catch in the Spring. She doesn't look happy about it at all.
10. We finally got an updated Pallister family photo. Thank you for supporting our 4th generation family business.